Our Story
Founded in 2019, Creative Copywriting Mastery emerged from a simple yet powerful observation: while the demand for compelling written content was skyrocketing, there was a significant gap in accessible, high-quality copywriting education in Canada.
Our founder, Sarah McKenzie, a veteran copywriter with over 15 years of experience working with Fortune 500 companies, recognized that many talented writers were struggling to transition into the lucrative world of copywriting. Traditional marketing courses often overlooked the creative and psychological aspects that make copy truly compelling.
What started as weekend workshops in Montreal has evolved into Canada's most comprehensive online copywriting program, serving students from Vancouver to Halifax. We've helped over 3,000 students transform their writing skills and launch successful copywriting careers.
Our Mission
To democratize access to world-class copywriting education and empower writers to build fulfilling, profitable careers while helping businesses communicate more effectively with their audiences.
Our Vision
A Canada where every business has access to compelling, authentic copy that drives results, and where talented writers can build sustainable careers doing work they love.
Meet Our Expert Team
Sarah McKenzie
Founder & Lead Instructor
15+ years crafting copy for major brands including Nike, Shopify, and Tim Hortons. Former Creative Director at leading Toronto ad agency. Certified in Behavioral Psychology and Neuromarketing.
Michael Chen
Senior Copy Strategist
Award-winning copywriter specializing in digital marketing and email campaigns. Has generated over $50M in revenue for e-commerce clients. Expert in conversion psychology and A/B testing.
Emily Rodriguez
Content Strategy Director
Former journalist turned copywriter with expertise in storytelling and brand narrative. Has worked with Canadian startups and Fortune 500 companies to develop compelling brand voices.
Our Proven Approach
Psychology-Based Foundation
We teach the psychological principles behind persuasive writing, helping you understand what motivates people to take action.
Real-World Application
Every lesson includes practical exercises based on actual client briefs and industry scenarios you'll encounter in your career.
Personalized Feedback
Our instructors provide detailed, actionable feedback on your work, helping you improve with each assignment.
Industry Connections
We maintain relationships with leading agencies and businesses, often referring our top graduates for freelance and full-time opportunities.